Design, Front-End Development and Identity

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  • cold stone creamery website
In-house Work @ Kahala Management

Ice cream is a dish best served Cold Stone®

Web design, Front-end development, Identity

Working in-house for Kahala Management I was assigned the task to design a new web site for their largest international brand, Cold Stone Creamery®. The main issue with their old website was it was designed for much smaller resolutions, it had a Flash top navigation, unresponsive and dependant on a seperate set of files for mobile. That being said one of my design objectives was for the design to fill the full size of much larger screens.

I would love to thank the following for making this site as awesome as it is. Thank you everyone at Kahala and especially Application Developer: Bradley Myers (1), Copywriter: Joe Holt(2), Project Managers: Matt Gallagher(3), Courtney Nush, Search Engine Optimization Manager: Shaun Bahadori and Director of Creative Services: Rebecca Springer.

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  • Cold Stone Creamery - Website Redesign 1 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 2 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 3 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 4 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 5 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 6 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 7 - Studio LXV Portfolio
  • Cold Stone Creamery - Website Redesign 8 - Studio LXV Portfolio

Click on the left or right side of the photos to see previous and next

Rewards Portal

Digital presence makeover

I was fortunate enough to redesign the merger of My Cold Stone ClubTM and My Cold Stone RewardsTM. Additionally, I presented them with a new header to maintain the new style, in the end they chose to stick with their old header which consisted of a 120% wide Helvetica type treatment. In these certain cases a designer must respect their client's wishes even though it may not be in their best interests on a brand consistency level.

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  • Cold Stone Creamery - Rewards Portal Design - Studio LXV Portfolio
  • Cold Stone Creamery - Rewards Portal Design - Studio LXV Portfolio

Image Manipulation

Website asset creation / Image collage

After the homepage and interior page design was approved and I completed the front-end development of the homepage I was asked to move on to the product assets.

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  • Cold Stone Creamery - Website asset image manipulation - Studio LXV Portfolio
  • Cold Stone Creamery - Website asset image manipulation - Studio LXV Portfolio
  • Cold Stone Creamery - Website asset image manipulation - Studio LXV Portfolio
  • Cold Stone Creamery - Website asset image manipulation - Studio LXV Portfolio
  • Cold Stone Creamery - Website asset image manipulation - Studio LXV Portfolio

Larger Designs

Reach Larger Audiences

  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio
  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio
  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio
  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio
  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio
  • Cold Stone Creamery - Website - Larger Screens Reach Larger Audiences - Studio LXV Portfolio

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  • Cold Stone Creamery - Responsive Mobile Design - Studio LXV Portfolio

Responsive Mobile

One .css file to rule them all

It sounds so simple, does it not? Well, that could not be farther from the truth. Often providing conditional styles for all devices and creating unique breakpoints and testing can lengthen production time slightly or severely depending on how adventurous your design is. At the time we were launching coldstonecreamery.com we were given a tight deadline and a decision was passed down the ranks to launch without Media Queries even though the resposive layout was approved. Knowing mobile web browsing is quickly gaining a majority the web team insisted we postpone launch until mobile was completed but the deadline was set.

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Event Identity

Creamery Cup 2014 Scottsdale, Arizona

The Creamery Cup is a competition event of participants from all around the world showing off their best employee's Signature Creation® mixing skills.

Click on the logo to cycle through some of the steps and process in creating this hand-drawn logo.

  • Cold Stone Creamery - Creamery Cup 2014 Logo Design - 1 - Studio LXV Portfolio
  • Cold Stone Creamery - Creamery Cup 2014 Logo Design - 2 - Studio LXV Portfolio
  • Cold Stone Creamery - Creamery Cup 2014 Logo Design - 3 - Studio LXV Portfolio
  • Cold Stone Creamery - Creamery Cup 2014 Logo Design - 4 -  Studio LXV Portfolio
  • Cold Stone Creamery - Creamery Cup 2014 Logo Design - 5 - Studio LXV Portfolio

Footnotes

  • Thank you Bradley Myers! We got through it, together. You did a phenomenal job developing the custom content management system he created through Cascade Server. Yes, 1 month is a short deadline for this large of brand, but we did it. ( Bradley's got an app idea for everything, Investors should talk to this man.

  • Thank you Joe Holt for gave me your personalized writing pads with your name on it during this project. Many of my notes for this project and many others start off "From the Desk of Joe Holt." Thanks Joe also for the extra time you put in at home writing the content! Joe is a jack of all trades and literally has a contagious smile. With his creative industry background and amazing copywriter skills he is responsible for the playful tone coming from the site's new voice.

  • Thank you Matt Gallagher! Through thick and thin, and wins and losses you remained by my side and helped push the Cold Stone's Digital presence right along with me. Your support got me through tough times and helped leverage my full capacity in the two years we shared at Kahala.Thanks Matt!

What is Studio LXV?

Studio LXV is a satellite design studio orbiting Earth over Phoenix, Arizona. Providing quality design from international web space to anyone.

Why LXV?

L, X, & V are roman numerals representing 50, 10, and 5 adding up to 65. LXV is short for MCMLXV or 1965. Representing the chronological median of the sixties, which happens to be Christopher's favorite time period in popular culture, the Atomic Age. Finding much of his inspiration from this time period, Christopher is fascinated with Mid Century Modern design, architecture, popular culture, and of course NASA paraphernalia.