Identity & Package Design

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  • jaylees hot chocolate website
  • jaylees hot chocolate website
In-house @ Metro Creative Group

A hot classic to warm your heart

Logo identity

Working with Metro Creative Group, we met with a new client who wanted us to create from scratch Jaylee's Hot Chocolate Brand. Starting this company with his grandmother's recipe he wanted the brand to have a sense of history, "something classic". I got to come up with various logos and type treatments that I felt blended in with packaging from the 1940's with the 1950's.

Package design

Our client loved the style of pop fountains, skate service, and retro diners in the 1950's. The vision was to mimic a package you would find on the shelf in a diner to give the brand that old fashioned look. "Something classic", was the reoccuring theme and I'm proud to say I think it was accomplished.

See Packaging

  • Jaylee's Hot Chocolate Brand
  • Jaylee's Hot Chocolate Brand
  • Jaylee's Hot Chocolate Brand
  • Jaylee's Hot Chocolate Brand

Old fashioned packaging

Retro diner style

  • jaylee's hot chocolate brand
  • jaylee's hot chocolate brand

What is Studio LXV?

Studio LXV is a satellite design studio orbiting Earth over Phoenix, Arizona. Providing quality design from international web space to anyone.

Why LXV?

L, X, & V are roman numerals representing 50, 10, and 5 adding up to 65. LXV is short for MCMLXV or 1965. Representing the chronological median of the sixties, which happens to be Christopher's favorite time period in popular culture, the Atomic Age. Finding much of his inspiration from this time period, Christopher is fascinated with Mid Century Modern design, architecture, popular culture, and of course NASA paraphernalia.